HARK Connect
I was lead user experience designer for the qualititave research company Media Science on their HARK Connect project. The software enables seamless focus group online viewing and live streaming in addition to a wide array of features including multi-language simultaneous translation, fast access to transcripts and videos, and emotional measurement analysis. My role was to develop the front end user interface and experience for both the live application and post-event analysis. This responsibility evolved into developing the brand outside of the software, creating custom trade show graphic, a style guide, and general marketing materials and social promotions for the initial launch.